 What is Search Engine Marketing SEM? |
Search Engine Marketing, or SEM service is a form of internet marketing that seeks to promote your website, your products or services and your brand name by increasing their visibility in various search engines (E.g. Google, Yahoo, MSN) via primarily paid listings or sponsored search listings. This is also commonly known as pay-per-click (PPC) management.
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Where will my Ads appear for each Search Engine ? |
Besides Search Engine Results, ads can also appear on content partner websites of the specific Search Engine. An illustration: For Google, you can target Gmail, Youtube or Forums that supports Google’s ads placement.
 Google
Yahoo
Bing
Flash/ Image Ads in Google Content Partners
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Why should I care about Search Engine Marketing? |
Try asking anyone you know if they ever used Google, Yahoo or MSN search engine before. The answer should be a resounding yes unless that person is not on the internet. The Search Engine Marketing industry has been growing at a very high rate over the past few years globally due to its popularity. The reason: “targeted customers compared to normal online classifieds gives higher Return On Investments” (ROI) .It is also the most cost-effective as compared with both online and offline channels, such as; email blast, direct mailer and print or TV advertising.
Unconvinced Still?
Simply type in your business/industry terms and see if you are already losing out to your competitors!
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How do I get started with search engine marketing activities? |
The easiest way to get started is to contact our professional search engine marketing consultants and let them advise you. If you prefer the do-it-yourself approach and are IT savvy, with ample time to learn the SEM ropes, simply Google for search engine marketing and there are tons of resources to get you started.
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What is the cost per click for each keyword in Singapore? |
Cost per click usually depends on advertiser competition level.
Example : “Search Engine marketing” will cost You SGD$7.50 for top 1-2 Ads position while “Renovation” will cost only “SGD$1.80” for 1st position. It can be cheaper especially if there are no competitors advertising for those keywords.
In addition, image ads will be more expensive given they are visually more attractive than text ads.
Example: an image banner in Hardwarezone.com will cost an average of SGD$2.00 to get regular appearances.
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What is the Search Engine Market Share in Singapore? |
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From the chart, we can clearly see that Google is the most popular search engine in Singapore as well as globally. You can get the latest search engine market share report from Comscore and Hitwise
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What keywords should I use for my SEM campaign? |
Besides keywords that you think are related to your product and services, our SEM professionals will work with you to generate a list of suitable keywords (based on specific target markets/countries) using Google’s Search Engine Database. From there, we will advise suitable keywords that are less competitive (meaning it will be cheaper to get to top Ad positions). We will also explore typos, negative keywords and keyword types suitable for your campaign.
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Why should I choose moreCLICKS as my SEM solution provider ? |
moreCLICKS, based in Singapore has focused exclusively on providing Search Engine Marketing services with focus on Google AdWords to local clients since 2007. We have successfully managed many local SME and MNCs Campaigns, such as, GRID Communications, NTUC Learning Hub, Hertz Car Rental , …etc.
We offer cost effective pricing for our search engine marketing services, based on individual’s objective, timeline and available resources. In addition, we also offer FREE static image Ads design as well as setting up of Google Analytics Tracking codes on your website as value added services.
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How do I measure the success of search engine marketing campaign? |
It will depend on your marketing objectives.
If your objective is to generate website/business awareness, you can track “no of impressions” and “no of clicks” on your search engine listings.
If your objective is to measure brand awareness or performance of creative ad copywriting, you can measure “click through” and “conversion” rates.
If your objective is to generate qualified sales leads, you can track your online registrations, for newsletters, sign ups, events/promotion notifications or email inquiries.
If your objective is sales, you can track ecommerce sales or offline sales via phone enquire or walk in for your retail shop.
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How do I determine if I should manage search engine marketing activities in-house or outsource to an SEM vendor? |
In General, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure their marketing campaign are professionally managed and remain a cutting-edge due to the ever changing SEM system. Clients usually prefer to focus their time and energy on the core of their business. Factors influencing the decision process include objective, timeline, available marketing budget and skilled manpower.
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I have just setup a new website and getting no traffic, Is SEM a right solution for me ? |
YES ! The entire SEM’s setup process is rather quick and once launched, it starts to bring in targeted visitors to your website who are searching for your product/services. You don’t have to wait 3-6 months for major search engines to index you and find that your new website is listed at the end of the 10th search engine result page.
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I am interested but I am not sure if its suitable for my business/products? |
A short trial period is usually offered for all 1st time users. Our SEM professionals will also be more than happy to meet up to discuss your needs and advise you accordingly.
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FAQ - Search Engine Marketing (SEM) 
